
Designed by a Pro.
Made for Women Like Us.
Our founder spent 20+ years creating performance gear for pro athletes and major brands. But when it came to finding everyday clothes that fit her life—active, over 40, and done with fast fashion—nothing measured up. So she designed something better.
Every Alex + Abby piece is made to move, flatter, and feel amazing—without looking like everything else on the boutique rack. Thoughtful details. Real fit. Built for women who expect more from their clothes
