MOST WOMEN HAVE NO IDEA WHAT IT’S LIKE TO WEAR CLOTHES THAT FIT.
The majority of women spend their entire lives being stuffed into tiny clothes, while swimming in others. See what it’s like to experience EVERYDAY clothes designed to FIT YOU RIGHT.
YOU HAVEN'T WORN ANYTHING LIKE THIS BEFORE . . .
WHY WE'RE DIFFERENT
TRUE to SIZE
(measurements based on real bodies)
BODY SKIMMING
(not squishing)
NEVER FAST FASHION
(We design + create our own quality pieces with care)
COMFY + FLATTERING
(look at our reviews,
they say it all)
MEET THE FOUNDER
“Just shrink it and pink it, they’ll buy it!” is what I've heard my entire career. But I stubbornly rejected the advice of countless rich men in suits. I was determined to create ‘normal’ pieces that were timeless, less effort to wear, and had that PERFECT body-skimming shape.
I wasn’t willing to compromise. As someone who is no longer 39, I need flattering clothes that are also SUPER comfortable.
Our founder worked with adidas, Under Armour, MLB, the NFL and even U.S. Olympic Teams. While most brands are founded by people who just "like" clothes, we actually know how to make the highest performing clothes in the world.
We know you don't want to look like your mom or your daughter. That's why our clothes lean a bit trendy while still being timeless. Keep them in your closet for years, not months.
Because we are you.
While other clothing companies are busy designing crop tops and streetwear, we focus on REAL humans who have busy lives and don't have time to tug at that trendy top all day.