Our Story

 

WE KNOW A THING OR TWO ABOUT ACTIVE APPAREL
Alex + Abby was founded by a duo with over 25 years of experience with sporting good brands and apparel. We've worked with and held senior executive positions with some of the largest brands in the world. We've also designed, marketed, and distributed apparel under license for major brands, leagues, colleges, teams, and athletes. You may even have worn our clothing (with someone else's label on it) without realizing it.

SO WE STARTED OUR OWN BRAND
One day, we decided it was time. Time to start our own brand. Time to do things better by doing things our way. We wanted to design clothes for our own closets, the styles we wanted to wear. So we created Alex + Abby. We began selling our athleisure wear on Amazon - you'll still find us there. Now we're expanding our online store at alexnabby.com.